Background

Capital One is one of the most recognizable brands in banking. This project explored how its visual identity could evolve for a more contemporary, digital-first audience while maintaining the familiarity and trust associated with the brand.

The project included an updated logo, color palette, typography system, and brand guidelines designed to create a more modern and cohesive identity.

Brand Guidelines

Brand Guidelines

Projects

46th Annual Trust & Will Holiday Bowl

San Diego Foundation | 50th Anniversary

SDF | I Want To See Campaign

Shure | NXN/SLXD4Q+ Campaign

San Diego Tijuana Jazz Festival 2025

Cygnet Theatre | At the Joan

About

Biography

Javier Jose Iniguez (he/his/him) is a graphic designer based in San Diego, California. He creates brand identities, campaigns, motion graphics, event branding, and digital experiences for agencies, organizations, and independent clients.

His work has supported brands and organizations such as Intuit, Shure, and The San Diego Foundation, as well as cultural, nonprofit, and live event organizations throughout Southern California. Projects have spanned regional campaigns, national broadcasts, live events, digital platforms, and public-facing brand experiences.

Today, his practice focuses on the intersection of brand, digital, and motion design, with a growing interest in creative technology and AI-powered workflows.

Experience

Freelance Designer, 2023–2026

Freelance Designer, 2021–2026

Visual Design Intern, 2024

Freelance Digital Designer, 2024–2026

Digital Design Intern, 2023

Graphic Design Intern, 2021