46th Annual Trust & Will Holiday Bowl

Background

The San Diego Holiday Bowl introduced Trust & Will as title sponsor for its 46th edition, requiring a new event logo that maintained continuity with the bowl’s established visual history. The mark needed to preserve recognizable elements, most notably the poinsettia icon, while establishing clear hierarchy between sponsor and event.

Working closely with the creative team at EFM, I developed three logo directions over a two-day turnaround. The selected mark was deployed across national and regional broadcasts, local news coverage, Snapdragon Stadium, print collateral, and digital platforms.

Trust & Will Holiday Bowl Logo, 2026–Current

Trust & Will Holiday Bowl Logo, 2026–Current

San Diego Holiday Bowl Logo, 2015

SDCCU Holiday Bowl Logo, 2021

DirectTV Holiday Bowl Logo, 2023

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Featured in — Broadcast Still, FOX CFB

Featured in — Broadcast Promo, FOX

Featured in — Video Thumbnail, Prime Video

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Trust & Will Holiday Bowl Promo, FOX

Trust & Will Holiday Bowl Promo, FOX

Trust & Will Holiday Bowl Full-Game Broadcast, FOX

Trust & Will Holiday Bowl Full-Game Broadcast, FOX

Projects

46th Annual Trust & Will Holiday Bowl

San Diego Foundation | 50th Anniversary

SDF | I Want To See Campaign

Shure | NXN/SLXD4Q+ Campaign

San Diego Tijuana Jazz Festival 2025

Cygnet Theatre | At the Joan

About

Biography

Javier Jose Iniguez (he/his/him) is a graphic designer based in San Diego, California. He creates brand identities, campaigns, motion graphics, event branding, and digital experiences for agencies, organizations, and independent clients.

His work has supported brands and organizations such as Intuit, Shure, and The San Diego Foundation, as well as cultural, nonprofit, and live event organizations throughout Southern California. Projects have spanned regional campaigns, national broadcasts, live events, digital platforms, and public-facing brand experiences.

Today, his practice focuses on the intersection of brand, digital, and motion design, with a growing interest in creative technology and AI-powered workflows.

Experience

Freelance Designer, 2023–2026

Freelance Designer, 2021–2026

Visual Design Intern, 2024

Freelance Digital Designer, 2024–2026

Digital Design Intern, 2023

Graphic Design Intern, 2021