Background

Shure promoted its SLX-D+ Wireless System through a series of digital advertisements and social media placements.

Working from an established creative direction, I expanded and finalized the campaign across a suite of digital advertising and social media formats. Beginning with an initial banner concept, I adapted the visual system across eighteen display advertisements and six social media placements, refining layouts, preparing assets, and translating approved creative into motion. The project also included the development of HTML5-compliant banner advertisements and final production deliverables for deployment.

Collaborators

Speaker, Banner Ad — 160x600

Speaker, Banner Ad — 250x250

Speaker, Banner Ad — 300x250

Speaker, Banner Ad — 300x600

Speaker, Banner Ad — 320x100

Speaker, Banner Ad — 320x50

Speaker, Banner Ad — 468x60

Speaker, Banner Ad — 728x90

Speaker, Banner Ad — 970x250

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Performer, Banner Ad — 160x600

Performer, Banner Ad — 250x250

Performer, Banner Ad — 300x250

Performer, Banner Ad — 300x600

Performer, Banner Ad — 320x100

Performer, Banner Ad — 320x50

Performer, Banner Ad — 468x60

Performer, Banner Ad — 728x90

Performer, Banner Ad — 970x250

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Speaker, Social Ad — 4:5

Speaker, Social Ad — 9:16

Speaker, Social Ad — 1:1

Speaker, Social Ad — 16:9

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Performer, Social Ad — 4:5

Performer, Social Ad — 9:16

Performer, Social Ad — 1:1

Performer, Social Ad — 16:9

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Projects

46th Annual Trust & Will Holiday Bowl

San Diego Foundation | 50th Anniversary

SDF | I Want To See Campaign

Shure | NXN/SLXD4Q+ Campaign

San Diego Tijuana Jazz Festival 2025

Cygnet Theatre | At the Joan

About

Biography

Javier Jose Iniguez (he/his/him) is a graphic designer based in San Diego, California. He creates brand identities, campaigns, motion graphics, event branding, and digital experiences for agencies, organizations, and independent clients.

His work has supported brands and organizations such as Intuit, Shure, and The San Diego Foundation, as well as cultural, nonprofit, and live event organizations throughout Southern California. Projects have spanned regional campaigns, national broadcasts, live events, digital platforms, and public-facing brand experiences.

Today, his practice focuses on the intersection of brand, digital, and motion design, with a growing interest in creative technology and AI-powered workflows.

Experience

Freelance Designer, 2023–2026

Freelance Designer, 2021–2026

Visual Design Intern, 2024

Freelance Digital Designer, 2024–2026

Digital Design Intern, 2023

Graphic Design Intern, 2021