San Diego Foundation | 50th Anniversary

Background

The San Diego Foundation's 50th anniversary marked a significant organizational milestone, requiring a commemorative identity that extended the foundation's established brand while maintaining visual continuity across communications.

Working from the anniversary identity developed by MiresBall, I explored and refined motion approaches that extended the existing visual system into animation while maintaining the simplicity and recognition of the mark. The final animation was applied across digital communications and anniversary materials. The project also included the design of a commemorative thank-you card distributed to executive leadership, staff, and fundholders.

Collaborators

50th Icon Animation

50th Icon Animation

50th Logo Animation

50th Logo Animation

Existing Logo Animation

Existing Logo Animation

Featured in — SDF50 "Milestones" Spot

Featured in — SDF50 "Milestones" Spot

Featured in — SDF50 "Together" Spot

Featured in — SDF50 "Together" Spot

50th Thank-You Card (Front)

50th Thank-You Card (Interior)

50th Thank-You Card (Back)

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Projects

46th Annual Trust & Will Holiday Bowl

San Diego Foundation | 50th Anniversary

SDF | I Want To See Campaign

Shure | NXN/SLXD4Q+ Campaign

San Diego Tijuana Jazz Festival 2025

Cygnet Theatre | At the Joan

About

Biography

Javier Jose Iniguez (he/his/him) is a graphic designer based in San Diego, California. He creates brand identities, campaigns, motion graphics, event branding, and digital experiences for agencies, organizations, and independent clients.

His work has supported brands and organizations such as Intuit, Shure, and The San Diego Foundation, as well as cultural, nonprofit, and live event organizations throughout Southern California. Projects have spanned regional campaigns, national broadcasts, live events, digital platforms, and public-facing brand experiences.

Today, his practice focuses on the intersection of brand, digital, and motion design, with a growing interest in creative technology and AI-powered workflows.

Experience

Freelance Designer, 2023–2026

Freelance Designer, 2021–2026

Visual Design Intern, 2024

Freelance Digital Designer, 2024–2026

Digital Design Intern, 2023

Graphic Design Intern, 2021