Cygnet Theatre | At the Joan

Background

Cygnet Theatre introduced a refreshed visual identity to coincide with its move from Old Town San Diego to Liberty Station. Developed by MiresBall, the updated system established a new chapter for the organization while maintaining recognition and continuity with the theatre's longstanding presence in the community.

Working from the finalized identity system, I animated the new logo and supporting lockups, extending the brand into motion while preserving the clarity and recognition of the mark. I also designed the brand guidelines document, creating a reference system that outlined the identity's application across future marketing and communications materials.

Collaborators

Logo, Horizontal Lockup Animation

Logo, Horizontal Lockup Animation

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Logo, Stacked Lockup Animation

Logo, Stacked Lockup Animation

Icon Animation

Icon Animation

Cygnet, Brand Guidelines — Cover

Cygnet, Brand Guidelines — Intro, Brand Elements, Logo Versions

Cygnet, Brand Guidelines — Clearspace, Minimum Size, Icon, "The Joan" Logo

Cygnet, Brand Guidelines — Brand Colors, Logo Colorways, Logo on Photo

Cygnet, Brand Guidelines — Type on Solid Backgrounds

Cygnet, Brand Guidelines — Typography

Cygnet, Brand Guidelines — Show Posters

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Projects

46th Annual Trust & Will Holiday Bowl

San Diego Foundation | 50th Anniversary

SDF | I Want To See Campaign

Shure | NXN/SLXD4Q+ Campaign

San Diego Tijuana Jazz Festival 2025

Cygnet Theatre | At the Joan

About

Biography

Javier Jose Iniguez (he/his/him) is a graphic designer based in San Diego, California. He creates brand identities, campaigns, motion graphics, event branding, and digital experiences for agencies, organizations, and independent clients.

His work has supported brands and organizations such as Intuit, Shure, and The San Diego Foundation, as well as cultural, nonprofit, and live event organizations throughout Southern California. Projects have spanned regional campaigns, national broadcasts, live events, digital platforms, and public-facing brand experiences.

Today, his practice focuses on the intersection of brand, digital, and motion design, with a growing interest in creative technology and AI-powered workflows.

Experience

Freelance Designer, 2023–2026

Freelance Designer, 2021–2026

Visual Design Intern, 2024

Freelance Digital Designer, 2024–2026

Digital Design Intern, 2023

Graphic Design Intern, 2021