Background

The Tsetsu is a conceptual boutique hotel brand inspired by the culture, history, and natural landscapes of the Pacific Northwest. The project explored how a hospitality identity could celebrate Coast Salish influences while creating a welcoming and contemporary guest experience.

The project included the design of a visual identity system, brand guidelines, and website experience that translated those influences into a cohesive and modern brand.

Website Design, Landing Page — Hero Interaction

Website Design, About Page

Website Design, Food & Beverage Page

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Projects

46th Annual Trust & Will Holiday Bowl

San Diego Foundation | 50th Anniversary

SDF | I Want To See Campaign

Shure | NXN/SLXD4Q+ Campaign

San Diego Tijuana Jazz Festival 2025

Cygnet Theatre | At the Joan

About

Biography

Javier Jose Iniguez (he/his/him) is a graphic designer based in San Diego, California. He creates brand identities, campaigns, motion graphics, event branding, and digital experiences for agencies, organizations, and independent clients.

His work has supported brands and organizations such as Intuit, Shure, and The San Diego Foundation, as well as cultural, nonprofit, and live event organizations throughout Southern California. Projects have spanned regional campaigns, national broadcasts, live events, digital platforms, and public-facing brand experiences.

Today, his practice focuses on the intersection of brand, digital, and motion design, with a growing interest in creative technology and AI-powered workflows.

Experience

Freelance Designer, 2023–2026

Freelance Designer, 2021–2026

Visual Design Intern, 2024

Freelance Digital Designer, 2024–2026

Digital Design Intern, 2023

Graphic Design Intern, 2021